300+ high-value leads in 12 months

The challenge

Issac and Mark had built a $3M general contracting business on referrals. They were ready to scale to $5M+ but didn't have a marketing system to support the growth. Their website was a brochure, their GBP wasn't optimized, and their leads came in unpredictably — feast or famine.

Our approach

1. 01 Rebuilt the website on Astro with project-portfolio architecture targeting kitchen, addition, and full-build keywords.
2. 02 Optimized the GBP from the foundation up: categories, services, photos, posts, Q&A — all weaponized for local ranking.
3. 03 Built a multi-touch content engine: project case studies, neighborhood pages, and pillar content for each service vertical.
4. 04 Layered Spectrum Reach paid media targeting renovation-ready households for premium-project lead gen.
5. 05 Implemented a multi-step qualifier form to filter price-shoppers before they hit the estimator's inbox.

The outcome

Within 12 months, Construction, Plumbing & Roofing Corp. generated 300+ qualified leads, $2M+ in net-new business pipeline, and 3M+ site visits. The leads were the right kind — premium projects, not tire-kickers. They added a second crew within the year.