Meta ads built around real home service buyers.
3-month consulting engagement. We architect the campaigns, audiences, and creative; your team executes day-to-day. Knowledge transfer, not lock-in.
Knowledge-transfer model. We build, you execute.
What you get.
Campaign architecture
Account structure, campaign objectives, ad set targeting — all built for home service economics, not e-commerce.
Audience strategy
Lookalike audiences from your CRM, behavioral targeting, retargeting flows. Real audiences that convert, not Meta's defaults.
Creative direction
Hooks, formats, and creative briefs that work for HVAC, plumbing, electrical, and GC — proven across our client base.
Pixel + conversion API setup
Server-side tracking via Conversion API for accurate attribution post-iOS 14. Most agencies still get this wrong.
Lead form optimization
Instant Forms vs. landing-page funnels — we test both and architect what converts in your specific market.
Knowledge transfer
By month 3, your in-house team or VA can run the account independently. No lock-in. No retainer trap.
Frequently asked.
Why a 3-month engagement instead of ongoing? +
Meta ads for home service is a learnable skill — not a permanent agency dependency. We architect the right system, train your team, and step out. You save 70%+ vs. ongoing agency fees.
What if my team can't run it after? +
Most can. For those who can't, we offer ongoing month-to-month management — but it's optional, not the default.
Do you do TikTok or YouTube ads too? +
Not as a standalone offering. If they fit your strategy, we'll integrate them inside the Meta engagement at no extra cost.
What's the typical media spend? +
Most clients run $3K–$15K/mo in Meta spend depending on market and service mix. We'll size what's right for your CPL targets.
Ready to talk?
Free growth audit. No commitment. We respond within 2 business hours.